Project Description

Day Visual

This innovative offering namely Big Effects: Weather Detection offers brands with time and weather-sensitive brand messages to enhance brand influence on audiences, as well as to instill strong brand recall. Brands present on the Cubig @ Bangsar can leverage on the attention provided by road users of Jalan Maarof who are mostly affluent, corporate decision-makers as well as trendy and influential figures.

Telekom Malaysia (TM) Unifi created excitement amongst targeted audiences by aligning their promotional messages to the current time and weather on Big Tree’s Cubig @ Bangsar digital OOH.

Brand
Telekom Malaysia (TM) Unifi

Creative format
Weather detection on Cubig @ Bangsar

Platform
Big Tree (Big Digital and Big+)