Project Description

Applying the technology of lenticular display, Netflix concurrently exhibited 2 of its featured movies; Paskal and Triple Frontier by promoting each movie on different sides of the lenticular display, at the KLCC Convex Crossing. Targeting the 1.1 million pedestrians crossing this tunnel monthly, the branded experience offered by Netflix encourages pedestrians to have Netflix as the top-of-mind brand for video-on-demand service.

The KLCC Convex Crossing connects Suria KLCC to the KL Convention Centre. This tunnel is mainly used by business leaders, affluent shoppers, trendy and influential youths as well as local and international travellers.

Brand
Netflix

Creative format
Lenticular Effect on KLCC Convex Crossing

Platform
Big Tree (Big Buy)