Project Description

LRT commuters were given a scare with life-size figures of eerie characters from the movie, Scary Stories to Tell in the Dark. A creative initiative by MM2 Entertainment, this campaign instilled curiosity amongst the young and trendy KL urbanites to promote shareability and online engagement towards the screening of this movie.

Brand
MM2 Entertainment

Creative format
3D life-sized figures

Platform
Big Tree (Big Ride)