Project Description
LRT commuters were given a scare with life-size figures of eerie characters from the movie, Scary Stories to Tell in the Dark. A creative initiative by MM2 Entertainment, this campaign instilled curiosity amongst the young and trendy KL urbanites to promote shareability and online engagement towards the screening of this movie.
Brand
MM2 Entertainment
Creative format
3D life-sized figures
Platform
Big Tree (Big Ride)