Media Prima is leading Malaysia’s Out-of-Home (OOH) advertising industry represented by the Big Tree Group comprising Big Tree Outdoor Sdn. Bhd., Kurnia Outdoor Sdn. Bhd., The Right Channel Sdn. Bhd. (TRC), Gotcha Sdn. Bhd. And UPD Sdn. Bhd.. The platform offers integrated OOH advertising solutions across multiple concessions in cities, expressways, transit network, retail hubs and airports which include static and digital media formats, together with on-ground experiential strategies. The Big Tree Group institutes creativity and innovation in beautifying cityscapes and public amenities to promote a sustainable ecosystem, enhance liveability as well as upgrade the eminence of localities.
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