Target Market: 24 – 35
Hot FM is now the hub of entertainment and information through engaging content, humorous storytelling and the hottest music. With Kini Lebih Muzik Yang Hangat as the tagline, Hot FM aims to engage with their core audience of 24 to 35 years old with playlists and content that seizes their attention and interests. Putting itself out there as fun, topical, real, current and energetic as its brand DNA, Hot FM strives to be the best in the field.
24 – 35
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