Media Prima Audio

THE MEDIA PRIMA AUDIO EFFECT

Media Prima Audio aims to be Malaysia’s No 1 Audio Broadcaster across all three vernaculars (BM, English and Chinese) by creating the best content that will resonate with Malaysians. The company is guided by regular research and analysis of our markets and target groups, which allows us to understand our listeners, and advertisers and know exactly how to engage, inform and entertain. As such, Media Prima Audio is represented through four broadcast brands – Hot FM, Buletin FM, Fly FM & 8FM. Audio+ is also part of the organization as part of its digital listens initiative where the super app supports all four radio stations as well as podcasts and other engaging content.

*Data as of 1 August 2021

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