Staying Relevant With Gen Z

Right now, Gen Z is the main target audience for majority of the brands. With Gen Z and Gen Alpha being the first to be born in a fully digital world, it's changing the marketing landscape even more causing many companies to switch up their marketing tactics to stay relevant with the target audiences.

Understanding the generations :

  • Generation X: 1965-1980
  • liMillennials: 1981-1996
  • Gen Z: 1997-2010
  • Generation Alpha: Those born after 2010

Understanding Gen Z Audiences

4.1 million of Peninsula Malaysians are Gen Zs aged 15-24 years old

Gen Z’s Online & Offline Consumption

Internet is Gen Z’s key consumed medium achieving high consumption & index followed by OOH.

Gen Z’s Digital Activities Revolving Around Social Media Platforms

Most Consumed Social Media Platforms as of Jul 2021 - Jun 2022

2,901,000 (71%) -10.2% vs Jul 2020 - Jun 2021

3,369,000 (82%) +4.9% vs Jul 2020 - Jun 2021

2,901,000 (71%) +57% vs Jul 2020 - Jun 2021