MCO 1.0 Impact
One thing that we learned from MCO 1.0 was that xMCO is the golden opportunity to gain visibility
As Malaysians embraced MCO 2.0 and further xMCOs, they continued to find ways to keep themselves occupied and stay entertained. Learning from the previous MCO, spike in media consumption across all platforms during MCO will continue. This offers opportunities to brands to increase awareness and reconnect with their consumers which have undergone significant shifts and resets in attitude and behavior towards brands of choice.