MCO 1.0 Impact

One thing that we learned from MCO 1.0 was that xMCO is the golden opportunity to gain visibility

As Malaysians embraced MCO 2.0 and further xMCOs, they continued to find ways to keep themselves occupied and stay entertained. Learning from the previous MCO, spike in media consumption across all platforms during MCO will continue. This offers opportunities to brands to increase awareness and reconnect with their consumers which have undergone significant shifts and resets in attitude and behavior towards brands of choice.

MCO 1.0 IMPACTMCO 1.0 IMPACT

Media Prima TV Rating Trend

Media Prima TV ratings growth sustained as viewers adapt to the new lifestyle

Restricted living amidst the pandemic had a sustained impact on audience viewing and TV ratings, beyond just the first MCO in March 2020. TV Ratings throughout the subsequent months have been stable till Mid 2021.

Media Prima TV Rating Trend

MCO – Top Genres Driving Viewership

Reality TV, News, Dramas and Cooking Shows among top genres driving viewership during MCO

MCO - Top Genres Driving Viewership

MCO Impact: MP Digital Assets Users

Rev Media Group digital asset user base sustained above pre pandemic level

MCO Impact: MP Digital Assets Users

Key Media Competitors by Unique Visitors

Rev Media is the strongest digital media group, maintaining unique visitors above 15m. Our sites gained up to 15% more unique visitors post Covid-19.

Key Media Competitors by Unique Visitors

RMG YouTube News Channel Trend

Our YouTube news channels grew up to exponentially post pandemic as people seek trusted sources of news

RMG Youtube News Channel Trend

Media Prima Radio Listenership Trend

Media Prima weekly radio listenership saw steady growth in spite of the pandemic. Consumers continue to stay entertained at home

Media Prima Radio Listenership Trend