OMNIA is an integrated solution provider that offers creative services and integrated marketing solutions across all Media Prima platforms, specialising in brand campaigns, events and creative content.
With just ONE brief, The OMNIA Solution enables clients to enjoy an all-access pass to market their brands across Media Prima’s broad range of media assets – under ONE great price, to achieve ONE big ROI.
OMNIA’s services currently capture 98% market penetration among Malaysian households, and 24 million audiences across all ages and walks of life in the country daily.
To provide a ONE-STOP end-to-end SOLUTION to clients in ALL aspects (from single-platform campaigns to 360-degree multichannel campaigns).
To become a FULL-FLEDGED and competent client servicing team with a highly efficient backend system, that provides strategic solutions to clients.
What We Used To Be
TV, Print, Digital, Radio, Outdoor, Home Shopping
Each team was equipped with respective skill sets by platforms and media buy was in silos in the past.
Redefining Media Buying
As our consumers engage with content across multiple platforms, we understand the importance of media convergence in today’s society. Instead of buying media in silos, advertisers can now leverage on the reach and scale of Media Prima’s platforms, and tap into various popular events, captivating content, robust data as well as creative services to run a successful 360-degree campaign.
We also gather all our platform experts into ONE TEAM, to offer you a holistic strategic approach for your campaigns.
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